Laura Linke

Laura Linke is an eCommerce Consultant at run_as_root, where she helps businesses navigate the complexities of digital commerce and develop strategies that drive growth. With 7 years of experience in e-commerce consulting and digital transformation, Laura has become a trusted advisor to companies seeking to optimize their online operations and enhance customer experiences.

Laura's expertise lies in bridging the gap between business objectives and technical implementation. She excels at analyzing business requirements, identifying opportunities for improvement, and translating these insights into actionable strategies. Her holistic approach considers not just the technical platform, but the entire customer journey, organizational processes, and market dynamics that influence e-commerce success.

Working with clients across various industries, Laura has guided numerous digital transformation projects from initial strategy through implementation and optimization. Her ability to ask the right questions and deeply understand client needs allows her to develop tailored solutions that address specific business challenges. She is particularly skilled at helping organizations navigate platform selection, feature prioritization, and change management during major e-commerce initiatives.

Laura brings a user-centric perspective to every project, ensuring that technical decisions align with customer experience goals. Her background in UX optimization helps her identify friction points in the customer journey and recommend improvements that increase conversion rates and customer satisfaction. She works closely with both business stakeholders and technical teams to ensure that solutions are both strategically sound and practically achievable.

At run_as_root, Laura plays a crucial role in client engagements, facilitating workshops, conducting business analysis, and ensuring that projects deliver measurable value. Her clear communication style and ability to manage stakeholder expectations make her an effective partner for organizations undergoing digital transformation. Laura's commitment to understanding each client's unique context and challenges enables her to deliver consulting services that truly make a difference to their business outcomes.