CEO & Co-Founder
Würzburg, Germany 15+ years of experience
Matthias Walter is the CEO and Co-Founder of run_as_root, where he combines technical expertise with strategic business acumen to help enterprises transform their e-commerce operations. With over 15 years of experience in the digital commerce space, Matthias has established himself as a trusted advisor to companies navigating the complexities of online retail.
As a Magento 2 Certified Solution Specialist, Matthias brings deep technical understanding to every client engagement, ensuring that business goals align with technical capabilities. His approach focuses on delivering practical, results-oriented solutions that balance innovation with operational efficiency. He excels at translating complex technical concepts into actionable business strategies, helping stakeholders make informed decisions about their e-commerce investments.
Matthias's expertise spans the full spectrum of e-commerce operations, from initial strategy development through implementation and ongoing optimization. He has successfully guided clients through platform migrations, replatforming projects, and digital transformation initiatives, always with a focus on measurable business outcomes. His ability to understand both technical constraints and business requirements makes him an invaluable partner for organizations seeking to scale their online operations.
At run_as_root, Matthias fosters a culture of excellence and continuous improvement, ensuring the team delivers world-class solutions while maintaining strong client relationships. His commitment to quality and attention to detail has earned run_as_root a reputation as one of Europe's premier Magento agencies.
Beyond his work at run_as_root, Matthias actively contributes to the e-commerce community through speaking engagements and knowledge sharing, helping to advance the industry's best practices and standards.
Discover why a staging environment is non-negotiable for e-commerce brands. Learn how it minimizes risk, ensures thorough pre-production testing, and keeps your live site stable and customer-friendly.
Jul 8, 2025
In a world where downtime can cost thousands, if not millions, in lost sales, it is crucial to have a plan for managing emergencies.
Jun 26, 2025
In a world where development workflows often feel like black boxes, we’ve made it our mission to create a system that prioritises visibility, communication, and accountability.
Jun 3, 2025
As founder of run-as-root and a passionate road cyclist, I spend a lot of time thinking about both fast bikes and fast websites. I took a closer look at the technology, performance, and user experience of nearly 250 cycling-related websites from around the globe.
May 26, 2025
Why It’s the Backbone of a Stable, Transparent, and Scalable E-Commerce Operation
Dec 18, 2024
CEO & Co-Founder
Würzburg, Germany
David Lambauer is the CEO and Co-Founder of run_as_root, bringing over 15 years of expertise in Magento development and...
eCommerce Consultant
Germany
Laura Linke is an eCommerce Consultant at run_as_root, where she helps businesses navigate the complexities of digital c...
Senior Developer Advocate
Germany
Rico Neitzel serves as Senior Developer Advocate at run_as_root, where he bridges the gap between technical implementati...