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Matthias Walter

CEO & Co-Founder

Würzburg, Germany 15+ years of experience

Areas of Expertise

E-commerce Strategy Business Development Technical Consulting Project Management Client Relations

Certifications

  • Magento 2 Certified Solution Specialist
  • Scrum Master Certified

About Matthias

Matthias Walter is the CEO and Co-Founder of run_as_root, where he combines technical expertise with strategic business acumen to help enterprises transform their e-commerce operations. With over 15 years of experience in the digital commerce space, Matthias has established himself as a trusted advisor to companies navigating the complexities of online retail.

As a Magento 2 Certified Solution Specialist, Matthias brings deep technical understanding to every client engagement, ensuring that business goals align with technical capabilities. His approach focuses on delivering practical, results-oriented solutions that balance innovation with operational efficiency. He excels at translating complex technical concepts into actionable business strategies, helping stakeholders make informed decisions about their e-commerce investments.

Matthias's expertise spans the full spectrum of e-commerce operations, from initial strategy development through implementation and ongoing optimization. He has successfully guided clients through platform migrations, replatforming projects, and digital transformation initiatives, always with a focus on measurable business outcomes. His ability to understand both technical constraints and business requirements makes him an invaluable partner for organizations seeking to scale their online operations.

At run_as_root, Matthias fosters a culture of excellence and continuous improvement, ensuring the team delivers world-class solutions while maintaining strong client relationships. His commitment to quality and attention to detail has earned run_as_root a reputation as one of Europe's premier Magento agencies.

Beyond his work at run_as_root, Matthias actively contributes to the e-commerce community through speaking engagements and knowledge sharing, helping to advance the industry's best practices and standards.

Blog Posts by Matthias

The High Cost of Knowledge Hunting in Software Projects

Project knowledge gets scattered. See how we built an internal AI assistant to stop hunting for knowledge and reduce onboarding from weeks to less than a day.

Insights

Nov 6, 2025

Why Having a staging Environment for your E-Comm Brand is Non-negotiable

Discover why a staging environment is non-negotiable for e-commerce brands. Learn how it minimizes risk, ensures thorough pre-production testing, and keeps your live site stable and customer-friendly.

Technical

Jul 8, 2025

When Things Go Wrong: How We Handle E-Commerce Emergencies and Mitigate Risk

In a world where downtime can cost thousands, if not millions, in lost sales, it is crucial to have a plan for managing emergencies.

eCommerce

Jun 26, 2025

How We Built a Transparent Workflow in 6 Key Steps That Keeps You in Control, From Issue to Deployment

In a world where development workflows often feel like black boxes, we’ve made it our mission to create a system that prioritises visibility, communication, and accountability.

Insights

Jun 3, 2025

Cycling Meets Web Performance: A Deep Dive into the Tech Behind 250 Cycling Websites

As founder of run-as-root and a passionate road cyclist, I spend a lot of time thinking about both fast bikes and fast websites. I took a closer look at the technology, performance, and user experience of nearly 250 cycling-related websites from around the globe.

News

May 26, 2025

Automation Done Right: Why It’s the Backbone of a Stable, Transparent, and Scalable E-Commerce Operation

Why It’s the Backbone of a Stable, Transparent, and Scalable E-Commerce Operation

Technical

Dec 18, 2024

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