Logo run_as_root - Magento B2B Agency Würzburg
Wood and Metal

Digital Solutions for Wood, Metal & Manufacturing

If your business deals in tonnes, square metres, or batch size 1, you need custom software, precise integrations, and well-designed customer portals. Manual data transfers and rigid off-the-shelf software slow your business down. In wood wholesale and the metal industry, standard solutions hit their limits fast. Pricing logic, material surcharges, manufacturing processes, and system interfaces are simply too complex for them.

Save time and money with individually developed digital systems that map your processes exactly. Replace manual data entry with automated workflows, reduce errors, and build a digital infrastructure that scales with your business.

Your current
challenge?

Your customers don't order simple standard items. They order configurable assemblies, special profiles, or specific cuts. So your internal team juggles customer-specific discount matrices alongside daily alloy and material surcharges. Engineering drawings and bills of materials circulate by email.

The challenges of your industry

In many companies, all of this data ends up being manually typed into AS400, Navision, or SAP. That costs time, introduces errors, and holds back your growth.

herausvorderung

Your lever for measurable growth

Our view: your system must fit your manufacturing — not the other way around. When processes from order intake all the way to the machine are automated, real scalability emerges — without the need for massive headcount growth.

What we
bring to the table

At run_as_root, we are a team of highly qualified, certified developers. Technical expertise alone isn't enough — we engage as genuine sparring partners with your business and the metal and wood trade.

That means we know the difference between a CNC machine and a high-bay warehouse, what a tolerance limit is, and why proven legacy systems can't simply be switched off overnight.

work team

Our solutions in practice

  1. Customer portals with real industry logic

    Order systems (e.g. built on Magento) need to handle your pricing reality. Dynamic pricing by m³, linear metres, and weight; daily surcharges; complex oversized freight shipping logic — we map it precisely for your regular and trade customers. Via OCI/PunchOut interfaces, large customers order directly from their own procurement systems.

  2. Breaking down isolated systems

    Your systems need to be networked so that customer-specific configurations from the dealer portal arrive as clean bills of materials directly in your ERP and production planning. Error-free, with no media breaks.

  3. Automation & AI in production preparation

    Whether it's normalising complex manufacturer data or automatically reading engineering drawings to speed up quote calculations: AI isn't a gimmick — it's the tool that takes hours of manual grunt work off your internal team's plate.

  4. From order straight to the machine

    Your most expensive equipment is useless if the job sheet still gets printed on paper and carried across the shop floor. A well-designed software solution replaces paper chaos with screens and barcode scanners right at the workstation.

    Staff get all order data instantly via barcode scan. Management and customers see production status in real time. Maintenance has a constant overview of machine condition. Bottlenecks become visible so teams can be supported where it counts.

How we work

Plain talk, not agency routine.

Demanding industrial IT doesn't need glossy presentations — it needs pragmatism. You need IT partners who know the difference between a CNC machine and a high-bay warehouse, and understand why proven legacy systems can't just be switched off.

  • No project management bloat

    No roundabouts via account managers. Your direct line always goes to the developers actually building the system. That means short response times and no misunderstandings along the way.

  • Your whole business in view

    We don't blindly work through a spec sheet. We look at your entire value chain. If a planned feature doesn't make sense in day-to-day operations or isn't worth the investment, we say so openly.

  • Strategy dialogue at management level

    IT is the engine of the business. That's why we hold a strategic exchange with your leadership twice a year. It ensures the software keeps pace with company growth and that your investments stay protected.

  • Concentrated specialist expertise

    For highly specialised disciplines, proven experts from a deep network are available. That guarantees full competence at every level of detail — without the expensive overhead of large system integrators.

Facts 'n figures

Get Started

20

Years of
experience

20

Years of
experience

8

Adobe Certified
Masters

2

Adobe Subject
Matter Experts

Where's your biggest digital bottleneck?

No sales pitch, no commitment. A 15-minute, straight-talking call is all it takes to identify the current IT roadblocks in your eProcurement, sales, or data management — and honestly assess whether working together makes sense.

Schedule a call